by EEYAN Inc.Japan Localization
Translation gets you read. Localization gets you chosen.
We turn your website into one Japanese customers trust and act on — rewritten by native Japanese writers, restructured for local expectations, and set up to be found in Japanese search and AI.
Translated vs. localized
What changes when a site is made for Japan.
Swapping the words leaves out what Japanese buyers want to check before they contact you. Here's what we look at.
✕Translated only
- ToneLiteral phrasing and claims that feel too blunt in Japanese.
- InformationSame as the English site — no detailed specs or conditions.
- TrustLittle that tells buyers who the company really is.
- FormsGiven name first, Western address format.
- SearchTranslated words used as keywords.
✓Localized for Japan
- TonePoliteness set for your industry and buyer; natural Japanese throughout.
- InformationSpecs, conditions, onboarding steps and FAQs buyers use to decide.
- TrustRepresentative, address, founding year, clients and certifications, up front.
- FormsFamily name first, furigana, postal-code lookup, phone field.
- SearchKeywords researched in Japanese, built into the structure.
What we localize
Everything a Japanese customer will see.
Not just the site — the ads and search results that lead to it, and the materials your sales team hands over after.
Japanese website & landing pages
Restructure, Japanese copy, design adjustments, build and hreflang. We can localize the whole site or just the pages that matter most.
Transcreation
Taglines and product copy rewritten for how they land, not just what they mean.
Japanese UX & forms
Information order, forms and contact options that feel native.
Japanese SEO & AI
Found in Japanese search, quoted in AI answers.
Google & Yahoo! JAPAN Ads
Both search ad platforms Japan uses, run by the team that built the site.
Brochures & sales decks
The materials your team hands over, in the same voice as the site.
Photo & video in Japan
Shot locally, for Japanese customers.
Social media, PR and more
Instagram, X and LINE, press releases for Japanese media, market research and video — when you're ready to grow beyond the site.
See Japan MarketingOur approach
Four steps to a Japanese site that works.
We start by deciding who you're selling to in Japan. Skip that, and even a perfect translation won't land.
- Market & keyword research
Japanese competitors, search terms and what buyers compare.
- Message adaptation
Decide what Japanese buyers need to hear; rebuild structure and copy.
Build the Japanese siteDesign tweaks, development, forms, tracking and hreflang.
Launch & growImprove with real search, ad and inquiry data.
Choose your level
Start small, or launch all at once.
Pick the scope that fits your budget and timing. You can move up a level at any point.
Japanese copy for your current site
Keep your structure; our Japanese writers rewrite the content. A good way to test the market.
- Native Japanese copy
- Tone & terminology guide
- Review by our editors
A Japanese site, built for Japan
Restructured for Japanese buyers, with copy, design adjustments, build and initial Japanese SEO.
- Everything in Light
- Japan-ready structure & forms
- Japanese SEO & AI setup
Site, search, ads and growth
Everything in Standard, plus SEO, AI search, ads and sales materials — and ongoing improvement.
- Everything in Standard
- Google & Yahoo! JAPAN Ads
- Monthly reports in English
Why usWhy OK Design
We know what Japanese customers look for — they're our clients' customers.
Manufacturing, logistics, healthcare, education, construction — we bring that experience to companies coming to Japan.
Our Japanese team writes from what you need to say, not by polishing a machine translation.
No handoffs between agencies — the people who build it, grow it.
