FAQ
Frequently asked questions.
37 answers about working with our Osaka studio from abroad — language, time zones, pricing, websites, localization, search and marketing.

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Working with us
Do you work with companies outside Japan?
Yes. We work by email, shared documents and online meetings with an interpreter.
Can we work with you in English?
Yes. Emails, proposals and progress reports are all in English.
Can we call you?
We don't take phone calls in English, so please send your first inquiry through the contact form or by email. Once we're working together, we hold online meetings on Zoom or a similar tool — with an interpreter, so nothing gets lost.
Can we have online meetings?
Yes. Once the project starts, we meet on Zoom or a similar tool with an interpreter, so both sides can talk freely. We always follow up in writing with what was decided.
What time zone do you work in?
Japan Standard Time (JST, UTC+9). We reply on weekdays between 9:30 and 18:00.
Do we need to visit Japan?
No. Everything can be done online. If you do come, let's meet at our Osaka studio or our beer bar.
How long does a project take?
A new website usually takes from three months. A Japanese version of an existing site takes one to three months, depending on scope.
What do you need from us to start?
Your current site's URL, any material about the company and its services, and a rough timeline and budget. We'll ask for anything else.
Do you sign NDAs?
Yes. If you need one, we can sign it before you share any details.
Can you help after launch?
Yes — updates, SEO, ads and ongoing improvements, with the same team.
Pricing & payment
How much does it cost?
Websites usually start from ¥500,000 to ¥700,000, depending on the type of site. Localization and SEO depend on scope — we'll send a quote by email once we understand your project.
Why are prices in yen?
We quote and invoice in Japanese yen. If you'd like, we'll add a USD estimate to the quote — the final amount depends on the exchange rate.
How do overseas clients pay?
Payment terms and method are set out in the proposal before you sign anything.
Is the first consultation really free?
Yes. The consultation and quote by email are free, and there's no obligation to go ahead.
What makes the price go up or down?
The number of pages, how much copy we write, photo and video, how much of the site you can edit, and how many languages it supports. We can adjust the scope to fit your budget.
Websites
We're not based in Japan. Can you still build our site?
Yes. We work by email and online meetings with an interpreter, and you review designs on a shared test site. Your server and domain can be anywhere.
Can you redesign our existing website?
Yes. We look at your current traffic and inquiries, decide what to keep and what to change, and plan redirects so you don't lose search rankings.
Which CMS do you use?
WordPress by default. We set how much your team can edit based on who updates the site and how often.
Do you write the copy?
Yes — in English and Japanese, based on our interviews with your team.
Do you offer maintenance after launch?
Yes: updates, security, monitoring and analytics reports, sized to your company.
Japan localization
What's the difference between translation and localization?
Translation changes the words. Localization reshapes the page around what Japanese buyers use to decide: company credentials, detailed specs, how easy it is to ask a question.
Is this just translation?
Translation is part of it, but we also add what Japanese buyers look for, reorder pages and change how people contact you. Your English and Japanese sites don't have to share a structure.
Subfolder or a separate .jp domain?
In most cases we recommend a /ja/ subfolder on your current domain — it inherits your search authority and keeps things in one place. If you have a Japanese entity or a separate brand, a .jp domain can make sense. Either way, we set up hreflang.
We have no Japanese team. Who answers inquiries?
We plan that with you before launch — for example, forms that deliver answers you can read in English, and FAQs that answer common questions before they're asked.
Can you work with our current CMS?
WordPress, yes. For Shopify, Webflow, HubSpot and others, we'll check the setup and propose an approach.
How long does it take to localize a website for Japan?
It depends on scope. Rewriting the copy of an existing site can take a few weeks; building a Japanese site usually takes one to three months.
Can I use machine translation for my Japanese site?
It's fine for drafts, but we don't recommend publishing it as is. Japanese readers notice unnatural Japanese quickly, and it affects how much they trust the company.
Japanese SEO & ads
Do we need to optimize for Yahoo! JAPAN separately?
Yahoo! JAPAN's organic results are powered by Google's search technology, so we plan SEO for both together. Ads are a separate system, so we run Google Ads and Yahoo! JAPAN Ads as two campaigns.
How long does Japanese SEO take?
Plan on three to six months. If you need inquiries sooner, we recommend starting with search ads and building SEO in parallel.
Is SEO right for every business?
No. If people don't search for what you sell yet, ads and PR will work faster. We'll tell you plainly if that's the case.
What is AI search optimization (LLMO / AIO)?
Making sure answers from ChatGPT, Google's AI Overviews and similar tools use your information correctly. There are no shortcuts: lay out your services, audience, pricing, area, cases and FAQs clearly, and keep them consistent everywhere they appear.
Will we get reports in English?
Yes. Every month you get a report in English: what we did, what moved, and what we'll do next.
Japan marketing
Do you work with both B2C and B2B companies?
Yes. We've worked with consumer brands and shops as well as manufacturers, trading companies and service firms. The channels and the message change; the process doesn't.
Can you run Yahoo! JAPAN Ads as well as Google Ads?
Yes. Many people in Japan still use Yahoo! JAPAN, so we usually run both and compare them with the same reports.
Which social platforms do you use in Japan?
Mainly Instagram, X and LINE — LINE is where many Japanese customers expect to get in touch with a business. We choose based on who you're trying to reach.
Can you get us into Japanese newspapers or on TV?
We write and send press releases to Japanese media. Whether they cover it is up to them, so we can't promise coverage, but we'll shape the story so it's worth their time.
Do we need a company or an office in Japan?
No. We can start with research and a Japanese website, and plan who answers inquiries before launch.

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by EEYAN Inc.